Chief Imagination Officer, a celebration of curiosity, creativity, and character.
While social norms are constrained by boundaries, imagination knows no limits. The energy and creativity of every child inspire us to step beyond the ordinary, using textures, shapes, and colors to express bold ideas.
CIO offers a new vision for childrenswear, one that moves away from a market that has become too childish for today’s kids. Our “Not-so-Childish” approach, genderless styles, and made for the quirky ethos are the cornerstones of our collections, spanning from everyday wardrobe staples to sophisticated capsules.
We design not just for how children look, but for how they feel, play, and grow. At the heart of CIO is a belief that clothing can empower kids to express their individuality and challenge conventions from the very start. Around here, imagination doesn’t follow the rules—it sets them.
