Sustainable is the only way forward..

As a fashion brand we express our thoughts through clothing, but we also believe that our mission transcends beyond just making a statement, it’s about making a difference. In these unusually dangerous times, we believe in the power of clothing to express not just style, but a commitment to important social, environmental, and humanitarian issues.
Fashion has undoubtedly left its mark on the planet, The sector is recklessly wasteful, resource-intensive, and unfair when it comes to labor compensation and recognition. We want to be part of the force working tirelessly to reverse that.
Fast fashion, in particular, has contributed to excessive consumption, leading to increased carbon emissions, water pollution, and depletion of natural resources.
 
   WHAT ARE WE DOING ABOUT IT?
 
One of the key steps towards mitigating the environmental impact of fashion is embracing certifications that promote responsible manufacturing and supply chain practices. At Chief Imagination Officer, we prioritize transparency and accountability. Our commitment to sustainability is reflected in our adherence to globally recognized certifications that ensure ethical labor practices, fair wages, and reduced environmental impact throughout our production processes.
GOTS 
GOTS stands as a pinnacle in organic material standards, across the entire supply chain from raw materials to the final product. This certification ensures not only the purity of fibers but also mandates lab testing for pesticides and hazardous chemicals. Moreover, it upholds the principles of fair labor compensation, acknowledging the artisans behind the garment's creation.
Organic Cotton
Organic cotton is grown without the use of synthetic pesticides or fertilizers, promoting soil health and reducing water consumption. It offers a sustainable alternative to conventional cotton, supporting eco-friendly farming practices and minimizing environmental impact.
 
SUSTAINABLE PACKAGING
Beyond the garment itself, we recognize the importance of sustainable packaging in reducing our ecological footprint. Our packaging is FSC (Forest Stewardship Council) certified, ensuring that the paper and cardboard used come from responsibly managed forests. By choosing FSC certified packaging, we contribute to the conservation of forests and biodiversity while promoting sustainable forestry practices.
Our Online store bags are made from FSC certified paper mix, they are 100% biodegradable and designed to become shopping bags once opened.
By reusing them for your daily shopping needs you reduce your impact as well as ours, our collective work is what brings us closer to our collective goals.
A bag made from 100% recycled material protects your gear while its being delivered to you we urge you to use this multipurpose bag before placing it in a recycling bin.

We gave our etiquettes a new life!
Our hangtags are designed to be also used as door hangers, departing from the conventional approach of creating etiquettes that often end up as waste after purchase, we have extended their life cycle. These door hangers are available in various colors, each conveying a distinct message.